The Nielsen Company looked at how today’s uncertain economy is shaping consumer attitudes and behaviors and how marketers can navigate this new landscape to uncover growth opportunities:
“People have come to accept the reality of the economic crisis. What’s really important is how they are changing their priorities and decisions. Consumers are really focusing on the basics. Instead of eating out, they are eating in. They are finding many more ways to save that are different than traditional methods.
“Consumers may be pulling back luxury purchases but they’re not pulling back on the media. They watch more TV than ever. And they are very connected with the media via the Internet and other cool technologies.
“How do you actually achieve clarity in the face of uncertainty. You can’t forget the big trends. They never went away. Consumers are still aging, for example. Since all your competitors can also see those trends, you have to keep innovating.”
Filed under: Overcoming Crises, Promotion (Marketing) Tagged: | Economy, Marketing to Consumers, Nielson Company
