Viral Marketing is Tough to Pull Off

Viral marketing is effective, but difficult to pull off. It’s more than just telling our friends about a really cool product. It’s about creating products that have an inherent viral component that, by nature, spreads the word about itself.

Seth Godin recently wrote a poignant blog about viral marketing and I thought it would be fitting to reference it here. He uses Hotmail and YouTube as examples saying, “The more people use them, the more people see them. The more people see them, the more people use them. The product or service must be something that improves once more people use it.” In other words, viral marketing is a perpetual cycle because the product or service is inherently valuable. No one will share your product with anyone unless they feel it has value. And the inherent value of your product is the foundation of brand loyalty.

Take a look:

http://sethgodin.typepad.com/seths_blog/2008/12/what-is-viral-m.html

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