Twitter, Twitter, Twitter!

twitterWell, it’s finally happened. I just created an account on Twitter (user EverydayEntr). I know, I know. It was bound to happen with the massive exposure they’ve had lately (CNN’s Larry King just interviewed Ashton Kutcher because he was the first to have 1 million followers). I’ll admit that I’ve been holding out for as long as possible. But after hearing enough buzz about something I’m compelled to check it out. That’s the power of marketing, though.

One of the reasons Twitter is so popular is because businesses are now using it to mine for sales leads by using the advanced search feature. Enter a few keywords related to your product or value proposition and Twitter lists all the related comments that could potentially represent a sales lead. This function will become more popular as network externalities increase.

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